Wednesday, September 24, 2008

The secret torment of an overzealous art director

My visual torment is nothing new to those in the creative field. We are the ones who find ourselves art directing everything in our lives. Righting the crooked picture on the wall. Wanting to re-kern poorly spaced type on the restaurant menu. Making sure magazines tossed on the coffee table are displayed correctly. While some might see this as being mildly anal retentive, I view it as keeping my world in some sort of visual balance. And I don't understand how others can't see the same visual discord.

But when art direction becomes a dangerous game of braving traffic to adjust a manhole cover that doesn't quite line up, that's where the line (pardon the pun) must be drawn. Maybe the saying should be "visual ignorance is bliss."

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