Here's a first for James Klein + Associates, a corporate identity program for a dental office. We worked with Clever Marketing to develop a fun approach to this Newport Beach dental office. Although settling on just the right mark was like pulling teeth (sorry...), the results were surprisingly very Tommy Bahama. The pineapple, the Hawaiian symbol for friendship, hospitality and welcome, was added to provide a different twist to a place that for most people is not high on their list to visit. We used an existing font, then customized it to give the dentist's name a unique and recognizable look. Our ultimate goal was to make sure that Dr. McKinley's corporate image focused on how a welcoming environment can make one's visit to the dentist a more comfortable and pleasant experience. Next up on the Dr's to-do list are business cards, name tags, forms and a website.