I always thought of Jann Rowe as a marketing person who was always up to something clever. Little did I know that would eventually be the inspiration for her new marketing company. Clever Marketing, based in Tustin, California, is a metaphor for how I have always thought of Jann, a person who looks for solutions that tickle people's imagination. And that is why I am excited about developing her new corporate identity. Instead of looking stuffy, we took her love of the mid-century modern aesthetic and ran with it. The result is this circular logo, a color palette plucked from the pages of Atomic Ranch Magazine and a font based on the whimsical style of Alexander Girard.
No comments:
Post a Comment